Media Control in the GDR as Political PR Operation. A Case Study on Structures of Public Communication in Socialist Countries
Media Control in the GDR as Political PR Operation. A Case Study on Structures of Public Communication in Socialist Countries

Summary/Abstract: The present study aims at analysing the practice of media control in East Germany before the wall came down. You may wonder why we came up with this very historical topic on a conference about Public Relations (PR). At first glance, there doesn’t seem to be any connection between a former socialist country without independent media system and the modern notion of Public Relations. However, we would like to demonstrate on the example of the German Democratic Republic (GDR) the possible consequences if the mass media is influenced and controlled by politics or lobbyists

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