Ttrade intermediaries relationship management improvement in the conditions of econcmic crisis Cover Image

Възможности за усъвършенстване управлението на взаимоотношенията с търговските посредници в условията на икономическа криза
Ttrade intermediaries relationship management improvement in the conditions of econcmic crisis

Author(s): Adrian Chenkov, Mariyana Bozhinova, Ventsislav Perkov
Subject(s): Economy
Published by: Стопанска академия »Д. А. Ценов«

Summary/Abstract: The building and management of the relationships with the consumers is a key success factor in modern business. The decisions of relationship management are becoming more and more important in Bulgaria too. In the current research the strategy for consumer relationship management is presented from the intermediaries point of view in the conditions of economic crisis. From this point of view the methods for evaluation of the relationship with the intermediaries stress on the management of the financial relationships, stimulation and motivation of the intermediaries to do their job more effectively. Based on this conclusions are made and recommendations for better management of the relationships between wine producers and intermediaries are formulated.

  • Issue Year: 15/2011
  • Issue No: 15
  • Page Range: 668-701
  • Page Count: 34
  • Language: Bulgarian