NECESITATEA ABORDĂRII STRATEGICE DE MARKETING ÎN SERVICIILE DE ASIGURĂRI
APPROACH TO MARKETING WITHIN INSURANCE SERVICES
Author(s): Nicoleta GrideanuSubject(s): Economy
Published by: Carol I National Defence University Publishing House
Keywords: strategy; insurance company; strategic planning; mission; strategic objectives
Summary/Abstract: Any insurance company must adapt to dynamic market situation, determine how to act against the competition on the market or market segment, and with what kind of services. There is no universally valid strategy in this regard, everyone has to find the right solution according to the situation, opportunities, objectives and its resources.
Journal: Buletinul Universităţii Naţionale de Apărare »Carol I«
- Issue Year: 2011
- Issue No: 02
- Page Range: 401 - 409
- Page Count: 9
- Language: Romanian