PARTICULARITIES OF LIFE INSURANCE PURCHASING PROCESS
PARTICULARITIES OF LIFE INSURANCE PURCHASING PROCESS
Author(s): Ilie-Mircea Barbu, Nicoleta GrideanuSubject(s): Economy
Published by: Editura Expert Bucureşti - Institutul Naţional de Cercetări Economice
Keywords: life-insurance; insurance policy; situational factors; decision-making
Summary/Abstract: The decision to buy a life insurance policy is in most of the cases a complex decision. The consumer faces many problems before the purchase and during the effective process and after the purchase.
Journal: Review of General Management
- Issue Year: 2010
- Issue No: 12 (2)
- Page Range: 59-65
- Page Count: 7
- Language: English