Subkategoria miłości Boga do człowieka w Listach do młodzieży Jana Pawła II Cover Image

Subkategoria miłości Boga do człowieka w Listach do młodzieży Jana Pawła II
Subkategoria miłości Boga do człowieka w Listach do młodzieży Jana Pawła II

Author(s): Malgorzata Rybka
Subject(s): Language and Literature Studies
Published by: Towarzystwo Naukowe KUL & Katolicki Uniwersytet Lubelski Jana Pawła II
Keywords: love; subcategories of love; structural properties of the prototype; conceptual frame; explicative formulation

Summary/Abstract: The paper is devoted to the lexical functioning in the advertisement language. The authors analyse 180 various participles as elements of 600 different collocations from the catalogue of “Avon” cosmetic company. They found them to be stimulants of consumptive activity, elements that played an essential role in persuasive information. The use of participles brings to mind some preferred traits that compose a stereotype of the modern person, such as: young age, vitality, and health, sensual attractiveness, originality, and professionalism. The participles varied with a view to their frequency and combination, and they defined cosmetics, their components, properties, and any kind of care.

  • Issue Year: 55/2007
  • Issue No: 06
  • Page Range: 83-94
  • Page Count: 12
  • Language: Polish