Между държавата и популярната култура: превъплъщения на национализма в медиите
Between the state and popular culture: Transformations of nationalism in the media

Summary/Abstract: The text traces the relationship between media and nationalism before and after Bulgaria’s accession to the EU on 1 January 2007. The analysis is focused on several main tendencies. Many state institutions produced an offi cialized version of ‘modern nationalism’ promoting it as a top priority politic. The state, however, was not able to retain its leading position in the formation of national identity. On the on hand, the boom of social media and networks encouraged nationalist self-organization on the internet. On the other hand, advertising, popular culture and sports were gradually turning national identity into commercial product of the cultural industry. Special attention is given to the hidden similarities between ‘high’ offi cial identity discourse and its reworked versions in the sphere of popular culture.

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