EDUCATING AND INFORMING THE CONSUMER IN ORDER TO FIGHT COUNTERFEITING
EDUCATING AND INFORMING THE CONSUMER IN ORDER TO FIGHT COUNTERFEITING

Summary/Abstract: Educating the consumer and fighting against the counterfeiting phenomenon are highly important action fields in every developed country because, although there are cases in which counterfeiting is considered a victimless crime and copying is perceived as an act of recognizing true value, this vision does not fit the consequences. The impact of counterfeit products on trade owners, consumers and national economies cannot be minimized; therefore, consumers must be informed about the dangers they face by purchasing a counterfeit product. It must be said that legislation is very strict with counterfeiters. The high counterfeiting level reflects, regardless the consumers’ appetite for trademark products, the counterfeiters’ ability of adapting to market trends and huge financial profits from selling counterfeit goods; the article allows an overall look regarding the counterfeiting issues.

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