ADVERTISING COMMUNICATION AND GENDER STEREOTYPES
ADVERTISING COMMUNICATION AND GENDER STEREOTYPES

Summary/Abstract: Our article maintains that advertising communication, as a form of commercial communication, is an important part of public communication. Ads are not just forms of promoting products or services, but also modern forms of speech that contribute significantly to the formation of the individual’s identity in contemporary societies. The study aims to identify and analyze the presence of gender stereotypes in Romanian media advertising.

• Details
• Contents