MEDIA MANAGEMENT INSTITUTIONS IN NEW ECONOMIC BACKGROUND
MEDIA MANAGEMENT INSTITUTIONS IN NEW ECONOMIC BACKGROUND
Author(s): Vasile Gherheş, Dalia Petcu, Ioan DavidSubject(s): Economy
Published by: Editura Universităţii Vasile Goldiş
Keywords: economy; environment; product management; editorial.
Summary/Abstract: Structured in three chapters, with each individual theme - dynamic publishing, media products defining elements of the commercial perspective, leadership document management - a formal article is intended to develop managerial work in media institutions in the context of Romanian transition to market economy, which happened twenty years ago. The main point covers the editorial management, while the importance of the editorial department is known.
Journal: Studia Universitatis Vasile Goldiş, Arad - Seria Ştiinţe Economice
- Issue Year: 20/2010
- Issue No: 2
- Page Range: 484-494
- Page Count: 11
- Language: English