Additional value-added to consumers of cultural/artistic services in Cluj Napoca
Additional value-added to consumers of cultural/artistic services in Cluj Napoca

Summary/Abstract: This paper tries to present the most important additional services provided by art institutions in Cluj, comparing them with those in Western countries. My research that helped me to come to the conclusions presented was mostly a documentary one. Among those services analysed are wardrobe, buffet, simultaneous translation, websites, programs to attract more spectators, book launch ect. Study of consumer behaviour has become a concern of specialists in marketing, as we learn how buyers choose their goods and services necessary to meet multiple needs, we must concentrate on the factors affecting their choice. That is why this aria of research must be considered very important if a cultural institution wants to be successful.Also I tried to offer solutions based on my research that can improve the quality of these added values and also be helpful in the relation between the general public and the management of these institutions. This can ultimately lead to a more efficient planning and marketing strategies in the future regarding other services that can be considered as value – added to the main service, concerts, plays ect., which nowadays are not enough to draw mass crowds to cultural happenings

• Details
• Contents