The Consumers Attitude Towards the Cultural Products in Cluj Napoca
The Consumers Attitude Towards the Cultural Products in Cluj Napoca

Summary/Abstract: The paper analyzes the cultural marketing’s impact on Cluj-Napoca, especially the reaction of the consumer towards the cultural institutions in this city. The conducted research can offer an inside about what must be changed in the strategies of these cultural institutions, what is the most efficient way to reach the consumers needs when it comes to cultural products. The paper also tries to offer research based solutions that can improve the relation and the communication between the general public and the management of these institutions that would ultimately lead to a more efficient planning and marketing strategies in the future. The last part of the paper refers to the marketing strategies of the Hungarian Opera from Cluj-Napoca. The efficiency of different marketing strategies tried by the institution until now is analyzed, and the mistakes that ultimately led to the failure of these undertakings are identified

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