The Picture of Polish Generations on the Basis of the Analysis of Childhood Specific Media Heroes and Values Attributed to Them
The Picture of Polish Generations on the Basis of the Analysis of Childhood Specific Media Heroes and Values Attributed to Them

Summary/Abstract: The aim of the article is to compare the system of values constituting the foundation of the social identity of generations born in Poland in the 1960s, 1970s, 1980s and 1990s through the analysis of ”childhood media heroes” who, according to Geert and Gert Jan Hofstede (2007), are a personified link between cultural symbols and rituals. The authors of this article assume that ”heroes” personify important generational features and values, particularly appreciated in a given culture and therefore they constitute a type of role models guiding life choices of particular generations of Poles.

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