POLAZNE OSNOVE STRATEŠKOG MARKETING PLANA TURIZMA PEŠTERA
STARTING POINTS FOR A STRATEGIC MARKETING PLAN FOR TOURISM OF PESTER

Summary/Abstract: To set a vision of tourism means to determine the path of tourism development of Pester. This challenging activity seeks to look at all possibilities that Pester as a developing tourist destination has, its characteristics and potential and based on them to define a tourism product for Pester, which will be in accordance with tourist policy, to get a chance to be in relation to target markets and market segments positioned as a desirable, stable, and sufficiently different associative, with its unique attributes that make it special and unique. As Pester region was not covered in the Tourism Development Strategy of Serbia, tourism policy makers have a great responsibility to integrate the area of Pester in the overall tourism value and create a quality tourism as a factor in the integral development of Pester.

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