Logistics and Marketing Resources in the Frame of Commercial Societies
Logistics and Marketing Resources in the Frame of Commercial Societies

Summary/Abstract: Commercial societies (enterprises, firms, etc. ) has its roots in the farthest times, beeing continuous, deppendent, as an organization and functioning form, by the social – political organization. With all these, only with the apparition of capitalism and of market economy, they become a true „foundation stone” of social life organization. For these commercial societies, and not only, the market research has a great importance because through it continous investigation it will underlyen the main decisions of the society in the manufaturer domain, as well as in the dissolution domain. The marketing activity of a commercial society supposes: market studies, output orientation, products studies, promotions and publicity activities, and distribution activities. The marketing succes depends by the elaboration of an adequate plan, which brings to the entrepreneur important advantages: the analysis of the society’s competitional situation, the exact evaluation of the market’s potential and new faborable occasions, the suggestion of some marketing strategies, the coordination of marketing instruments of the society, the providing of an elaboration frame of the budget, establishes objectives and the responsability of its realization, the revision of individual and of groups performances, the focusing upon the mentaining of the profitability

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