The Implementation of Relationship Marketing in the Frame of Tourism Agencies
The Implementation of Relationship Marketing in the Frame of Tourism Agencies

Summary/Abstract: The relationship marketing with the customers represents the capaccity to identify, attract and to mantain „the best” customers with the purpose of increasing the figure business and the benefits (for the company, as well as for the customer ). The authors of the book „Gestion de la relation client” – Rene Lefebure and Gilles Venturi, presents the factors which contributed of the extention of the implementation of customers relationship marketing in the frame of services companies, there are: the hackney on all the borders – the slackening of the salles growth, the hackney of the offer, the growth of the customers exigencies, the race towards differencings – the facciliating the customer’s life, the diminishing of the available time, the multiplication of the temptations, the shaping of personalization, the customer becomes an actor, the customer becomes rational. The customers relationship marketing places the customer in the center of the company strategy, requiring the giving an increased importance to marketing. The relationship marketing represents the most important revolution in the „life” of the marketing. This requires the making of relations, through the distribution channels ensemble, between the business partners, providers and the services users

• Details
• Contents