Informational Maintenance of Quality Seeking Management in Organization Using Marketing Controlling
Informational Maintenance of Quality Seeking Management in Organization Using Marketing Controlling

Summary/Abstract: Quality seeking in the organization involves various processes that require certain correlated management ways and methods. Modern marketing is based on the organisation activity’s integration and coordination. It becomes an active way for quality seeking in the organization while implementing the dynamic quality improvement requirements and evaluating tightened consumer requirements and competition standards. It helps the organisation to seek for a long-term success in the market. The paper analyses total quality marketing, i.e. management philosophy, the main idea of which is that organisation should continually seek not only for production quality but also for the quality of organization activities itself. The continuous improvement of three components – product, organization, and employees – at one time helps to develop business faster and more effectively. The authors emphasize that the deviations management system based on control principles is formed in order the quality management systems could function in the organisation. The paper highlights marketing controlling as the mechanism that supplies the management of the organization quality system with the information necessary for the decision making in the multistage activity planning and controlling system.

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