Zarządzanie wartością dla klienta w przedsiębiorstwach polskich i międzynarodowych – teoria a wyniki badań empirycznych
Customer value management in Polish and international enterprises – the theory and empiric analysis outcome

Summary/Abstract: In the article some crucial aspects of Customer Value Management is highlighted and discussed. Although the effectiveness of the CVM concept was proven both theoretically and empirically, as well as its impact on raising enterprises competitive position, data presented in this paper show that CVM is the concept implemented in Poland to quite limited extent. Data analyzed in the paper come from the internet questionnaire survey done in Poland among 5000 both Polish and foreign enterprises in 2012.

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