„Zone Europa” – promocja kina europejskiego
„Zone Europe” – promotion of European cinema

Summary/Abstract: The article focuses on a television channel called Zone Europa as an interesting media and aesthetic phenomena. It poses some questions regarding Zone Europa: What is the educational value of the cinema? What is the main characteristic of European cinematography? What kind of tool is the cinema in creating common myths? Most of questions seen above are linked to the program policy of Zone Europa channel. The channel was introduced to the Eastern-European market; including Poland in 1999 under the name Wizja Le Cinema. Consequently, for three years from 2003 to 2006 it was called Europa Europa. Creators of this private television declared fulfilling an educational mission by enriching movie awareness to their viewers. As it was stated by them, the Zone Europa’s program policy is to correspond to the most demanding movie fans. The channel’s authors wrote a manifest which presents their own vision of cinema, and an aim of creating the channel. An aim which is not typical for a private station. The willingness of promoting “European film aesthetic” was underlined. The questions regarding the Zone Europa channel became a staring point for me to reflect upon European myths and culture, including the institutional approach. i.e. European cultural and audiovisual policy.

• Details
• Contents