Presentation of social and culture-related stereotypes in girls’ magazines Cover Image

PREZENTACE SPOLEČENSKÝCH A KULTURNÍCH STEREOTYPŮ V DÍVČÍCH ČASOPISECH
Presentation of social and culture-related stereotypes in girls’ magazines

Author(s): Jiří Zeman
Subject(s): Language and Literature Studies
Published by: Uniwersytet Opolski
Keywords: communication; culture; stereotype; girls’ magazine

Summary/Abstract: The article analyzes letters in which girls’ magazines readers ask for solutions to some specific problems accompanying the course of their adolescence. It describes how Czech adolescent girls communicate about gender differences in culture and social stereotypes. They use two categories – girl (an adolescent female person) and boy (an adolescent male person) and add specific properties (predicates) to them.

  • Issue Year: 2013
  • Issue No: XXII
  • Page Range: 475-486
  • Page Count: 11
  • Language: Czech