Świadomość kulturowa jako narzędzie elastyczności w zarządzaniu kapitałem ludzkim w przedsiębiorstwie międzynarodowym realizującym projekty infrastruk
Culture consciousness as a tool of flexibility in the intellectual capital management in international company conducting infrastructural projects – c
Author(s): Bogdan Nogalski, Agnieszka Szpitter, Ewelina NohrstedtSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: cultural awareness; flexibility; management; human capital; international business; case study
Summary/Abstract: This article – in the context of flexibility – presents the issue of use of culture conscious in the process of management of intellectual capital. Culture consciousness in modern business world is a component of multi-cultural organizations operating on international markets. Cultural diversity of enterprises’ resources has influence on their future and the way of accomplishment of their objectives and tasks. The conscious culture management of employees’ organization causes the development of the whole company through the implementation of innovative solutions and ideas, and building the market position among environment competitors.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 2012
- Issue No: 249
- Page Range: 378-389
- Page Count: 12
- Language: Polish