Ethics In Public Relations
Ethics In Public Relations

Summary/Abstract: One of the most important fields in the modern concept of marketing, which directly influences the formation of public opinion and attitudes, is the concept of public relations. As the academic and professional debate highlights the importance of establishing good relationships in the market, public relations are becoming increasingly important in terms of creating business strategies. In this context, it is important to reflect on the power of mass media and their impact on individuals and society today. In dealing with the importance of the media and the power of public relations, ethics and morality in reporting becomes even bigger issue. Truth telling becomes imperative for successful public relations, which implies a moral obligation dating criteria, but also the establishment of codes of ethics.

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