The Impact of Culture on French and British Business Presentations
The Impact of Culture on French and British Business Presentations

Summary/Abstract: This article focuses on the differences between the French and the British business presentations and attempts to explain them in relation to the different characteristics of the national cultures of these countries. After stating the reasons of my interest in this topic, I will define culture, point out its various levels and present French and British cultures by means of some of the most comprehensive anthropological models. I will then discuss the differences between the two types of presentation as far as role, audience, structure and tone are concerned. After a brief outline of some similarities between the two discourses, I will end with an overview of the main difficulties Romanian students face when learning to give presentations in English and French.

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