Įvykių taikymas turizmo plėtros skatinimui Lietuvoje
The application of events for tourism development in Lithuania
Author(s): Asta Malakauskaitė, Valentinas NavickasSubject(s): Economy
Published by: Vytauto Didžiojo Universitetas
Keywords: tourism; event; tourism representation; tourism development strategy
Summary/Abstract: The study investigates the application of events for development of tourism in Lithuania. Event-based strategy of tourism development significantly affects tourism attractiveness and competitiveness of a country, which is revealed through the example of Plunge region.
Journal: Organizacijų vadyba: sisteminiai tyrimai
- Issue Year: 2007
- Issue No: 42
- Page Range: 69-81
- Page Count: 13
- Language: Lithuanian