About the Strategy of Promoting Poland
About the Strategy of Promoting Poland

Summary/Abstract: Acting on the invitation to join the discussion about Polish foreign policy, which will take place on the pages of “Przegląd Zachodni” (Western Review), I would like to take up a topic which is relatively not very popular, at least in academic discourse. Promoting a country is for many academics either an issue of little importance or even of a slightly unserious nature. At the same time however, its role is becoming more and more valued in today’s globalised world. Beyond doubt, this is related to the increasing density of relations between politics and the economy. The state is no longer perceived as a political institution only but also as an economic entity. Thanks to the opening of financial markets a large flow of capital among countries has been observed.

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