Motivácia k tvorbe blogu a stratégie sebaprezentácie blogerov
Motivation for Creating Blog and Self-presentation Strategies of Bloggers
Author(s): Stanislava Berlanová, Elena HradiskáSubject(s): Cultural Essay, Political Essay, Societal Essay
Published by: Združenie MASS MEDIA SCIENCE
Keywords: blog; motivation; self-presentation; self-presentation strategies
Summary/Abstract: The main purposes of this study were to find out individual’s motives and self-presentation strategies of Slovak bloggers. The study is primarily quantitative, comparing sub-groups of bloggers and analysing correlations. Our point of view was inspired by previous research of Dominick (1999), Papacharissi (2002) and Jung et al. (2007).
Journal: Otázky žurnalistiky
- Issue Year: 51/2008
- Issue No: 3-4
- Page Range: 113-121
- Page Count: 9
- Language: Slovak
- Content File-PDF