Komunikacja jako czynnik kształtujący lojalność klientów w sektorze usług telekomunikacyjnych
COMMUNICATION AS THE FACTOR CREATING CUSTOMERS’ LOYALTY IN THE SECTOR OF TELECOMMUNICTAION SERVICES

Summary/Abstract: The essay presents selected aspects related to the communication process and its impact on customers’ loyalty in the sector of telecommunication services. It was said for example that one of the ways of gaining a dominant position on the com¬petition market could be designing and implementing of appropriate communication model that enable the company to create and keep lasting relations with its customers.

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