Koncepcja tematycznej hurtowni danych na potrzeby badania skuteczności promocji w Internecie
DATA MART CONCEPTION TO RESEARCH THE EFFECTIVENESS OF INTERNET PROMOTION

Summary/Abstract: Executing an effective promotional campaign on the Internet requires systematic research of the effects of promotional actions. Estimating effectiveness of the company’s e-promotion means a constant need of collecting, processing and analysing data coming from various sources. Business Intelligence tools based on Data Warehouse offer wide opportunities of integrating, analysing and processing information resources. The article presents a general data mart project, which serves as a tool to retain the information resources concerning the course of promotional campaigns on websites. This method of data collection will allow to make multi-dimensional OLAP analyses, which task is to measure the effectiveness of e-promotion.

• Details
• Contents