Organisational Communication in Modern Companies
Organisational Communication in Modern Companies

Summary/Abstract: The main topic of the article is effective communication in modern companies. Employees of the companies who can communicate feel connected to the progress of business and understand how their actions can support that business. A company or organization that communicates effectively – both outside and inside – records higher profits than "introverted" companies with a poor or nonexistent communication strategy. Basically, it shows that the communication process is not a "software" function of a company, but a driver of business performance, playing a key role in the organization’ performance. Measuring the communication process becomes mandatory to design, implement and change – where necessary – the communication strategy of a company or organization, in order to increase its profit.

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