Konceptualizacijski pogled na metaforičko sevdisanje Bošnjaka
Conceptual overview of metaphorical ‘sevdisanje’ (love song writing) of Bosniacs

Summary/Abstract: The aim of this paper is to provide an overview of metaphorical material in conceptual analysis of the corpus of Bosnian-Herzegovinian love lyrics created from the end of the 15th century to the 19th century, at a time of marked image-imbued tendencies in respect of religion, culture and social mores. The present paper deals with two fundamental issues: dynamism vesus stasis of conceptual metaphors and its production models.Consequently, at the orientation level the following models are defined: good is above, bad is down, ratio is above, emotions are down, while at the ontological level metaphors are formed thanks to quantification, recognition and goalsetting. In this group the most frequent are container metaphors. Thus the head and the heart are conceptualised as containers, furthermore, the heart or the reason (mind, brain) is a motor, the heart is a fragile object or substance. In addition to being conceptualised as objects some unaccessible concepts, somewhat abstract by nature, are also conceptualised as contained spaces. However, the most complex and fruitful layer of structural metaphors is that where they are conceived thanks to models such as: sevdah/love is an illness or magic, man is a plant, attachment is warmth.

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