Inicjatywy B lab jako wsparcie w tworzeniu innowacyjnych modeli biznesowych opartych na idei CSR
B Lab’s solutions as support for development of innovative business models based on the CSR idea
Author(s): Justyna Szumniak-SamolejSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: CSR; business models; innovation; B Corporation; CSR certificate
Summary/Abstract: The article draws attention to the role of social purpose companies in creating fair and equitable growth. Such companies that have an innovative approach to business and business models based on the Corporate Social Responsibility idea can simultaneously make a profit and contribute to solving social problems. Furthermore, B Lab’s solutions are presented as a specific, market tools which are an incentive for business to adopt attitude of responsibility.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 2014
- Issue No: 338
- Page Range: 195-205
- Page Count: 11
- Language: Polish