Marka w marketingu terytorialnym
Brand in territorial marketing

Summary/Abstract: This article aims to familiarize the validity of the promotion of every city in Poland, both on a national scale and globally. Building a strong city brand is a task for many years. The effects can be noticed sooner through promotional activities focused on organizing all kinds of cultural events. The attractive appearance of a town and its promotion will mean more tourists and remembering it as a good place to come back. The aim of marketing is to increase the prosperity of territorial population by forming an attractive image of cities and regions, which attracts tourists and new investors. Cities also promote events and tourist attractions, but professional marketing, which uses modern tools, has been intensively developing only for short time.

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