Family Agritourist Enterprises in Poland: Preliminary Survey Results
Family Agritourist Enterprises in Poland: Preliminary Survey Results

Summary/Abstract: The main goal of the paper is the evaluation of agritouristic enterprises, as a specific type of family owned businesses, in terms of their market and entrepreneurial behaviour and the behaviour connected with generating innovation. The attempt has been made to define the advantages and disadvantages of family-run business in the opinion of the agritouristic enterprises. Achievement of the above-mentioned goal was based on the analysis of professional literature, and direct research supported by direct questionnaire surveys and individual in-depth interviews. The empirical research was conducted in the period from January to March 2012.

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