Strategie konkurencji stosowane przez polskich producentów żywności na rynku Unii Europejskiej
Competition strategies used by Polish food producers on the market of the European Union

Summary/Abstract: This article attempts to determine the basis of competitiveness of the Polish agri-food export to EU, i.e. it aims at answering the question what the fundament of the international competitiveness of the Polish agri-food sector has been so far. Were lower production costs (cost leadership strategy) the basic tools of competition, since they allowed to offer lower product prices, or was it because the entities rather used non-price competitive instruments, including broadly-conceived product quality (differentiation strategy)? In other words, whether Poland used a competitive advantage in production costs and exported lower quality, but affordable goods, or, due to the strong level of trade links to the EU countries, it tried to compete in high quality segments, considering them to be more promising?

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