Институционална и информационна среда за устойчиво развитие на художествената система в България
Institutional and Information Environment for Sustainable Development of the Art System in Bulgaria

Summary/Abstract: The lack of cultural and educational paradigm, i.e. of a clear vision for the present and future cultural development of our country has a negative influence on the functioning of the system of contemporary art in Bulgaria, on its complex components and organizational structures. The violation of the principles defining the behavior of the individual participants in the art processes in the system as well as between the system and the other structural elements in the general cultural system and in a wider aspect - also in the reality that surrounds it dooms it to cataclysms, stagnation and unsuccessful art life. In this sense the information and interpretative discourse as a major and decisive moment in the development of contemporary professional art culture and national art system is among the key problems that the attention of the national cultural institutions should be directed at. The present study examines the organization culture in the system of contemporary art in general as a conventional planning and support, intelligent principle decisions, different theoretical and practical formulations of public relations (PR), marketing techniques, support for scientifically well augmented knowledge of social psychology, psychology of art, psychology of communication with elements of the theory of communication with important applications of the sociological approach for the study of the behavior of the participants in the art processes and empirical sociological and market research of the social ideas of the art market.

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