World Music и етноцентричният модел
World Music Concept and the Ethnocentric Model

Summary/Abstract: From а musicological point of view the newly coined term world music presupposes the study of decentered systems of music in ceaseless transformation of styles. It presupposes the study of polistylistics when different musical systems are projecting on local traditional styles. But the term (or label) world music can be well understood only as а typical postmodern generalization: by this the article aims at а new (non-hermeneutical, locally decontextualized) study of the factors manifesting style and meaning in music. If postmodern started life as а critical term, (the world music label started life as anti-critical term, deeply anti-analytical and directly interwoven with contemporary artistic strategies of the global show market. It covers absolutely different types of cultural expression, studied in the article, which are sometimes even antagonistic and hostile in the core as far as the differentiation of styles and attitudes inside local cultures is concerned. The shift of perspectives to the local musical traditions, putting them paradoxically in the context of the global music market, is the provocative topic of the article: interdisciplinary subject areas as semiotics and information theory of music in different contexts (here the contexts of high consumption included), ethnosemiotics, historical hermeneutics, postmodern type of musical aesthetics (for example aesthetics of the arts as auxiliary to sales, of T.V. strategies, music industry marketing and so on).

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