FIGHTING THE BUSINESS WAR
FIGHTING THE BUSINESS WAR
Author(s): Loredana Frăţila (Pungă)Subject(s): Language and Literature Studies
Published by: Editura Universităţii de Vest din Timişoara / Diacritic Timisoara
Keywords: cognitive appropriateness; connotative appropriateness; war concepts; war metaphors
Summary/Abstract: The world of business is frequently depicted in metaphorical terms as a battle field where wars are fought with mass-destruction weapons, bombs are fired and guerilla strategies are used to kill enemies. The present article sets out to answer the question whether war metaphors are cognitively and connotatively appropriate to refer to the business stage as it actually functions.
Journal: B.A.S. British and American Studies
- Issue Year: 2009
- Issue No: 15
- Page Range: 291-298
- Page Count: 8
- Language: English
