IMPACT OF CULTURE ON GLOBAL MARKETING Cover Image

IMPACT OF CULTURE ON GLOBAL MARKETING
IMPACT OF CULTURE ON GLOBAL MARKETING

Author(s): Monica Cojocaru
Subject(s): Economy
Published by: Editura Universitaria Craiova
Keywords: culture; global marketing; marketing - mix

Summary/Abstract: This paper analysis the international marketing activities under the influence of cultural environments on different markets. The marketing mix concerning product, distribution and communication policy is expanding its significance where cultural values are involved. As methodological approach we analyzed each marketing policy taking into account the cultural variable that mostly affect their meaning.

  • Issue Year: 2010
  • Issue No: 15 spec
  • Page Range: 53-58
  • Page Count: 6
  • Language: English
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