Twelve Communicational Principles of Propaganda
Twelve Communicational Principles of Propaganda

Summary/Abstract: This study examines how is structured the propaganda (pyramid of propaganda) and the steps of development of propaganda, in order to detach operating principles of propaganda. Investigative approach is meta-analytical. It assumes that propaganda is a type of persuasive communication. It examines, first, the ontological elements of communication and it is found that critical elements are the target-group, the propagandistic message and the planning. It is a tangible element (target-group) and two ideational and intangible elements (propagandistic message and planning). Then, starting from the 6 propaganda techniques and rules set by Jean-Marie Domenach (1965, 2004), we identify 12 communicational principles of propaganda. The 12 principles are not regarded as principles of existence, but as principles of efficiency of propaganda.

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