Persuasion and the hygiene of communication
Persuasion and the hygiene of communication

Summary/Abstract: The study starts from the observation that in everyday life persuasion is inevitable. Under this premise is investigating the negative effects of persuasion through seduction and deceit. To eradicate diseases induced by persuasion would be needed a medicine of communication. As is inevitable, persuasion should be accepted: people have to get used to live with persuasion. As such, it must be taken into account if not eradicate, at least mitigate the negative effects of persuasion. The best tool for such an approach would be “hygiene of communication” in which to assess rationally persuasive elements of communication.

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