Managers’ and companies’ knowledge orientation as business performance drivers  Cover Image

Managers’ and companies’ knowledge orientation as business performance drivers
Managers’ and companies’ knowledge orientation as business performance drivers

Author(s): Marianna Strzyżewska, Jolanta Mazur
Subject(s): Economy
Published by: CROMAR (Hrvatska zajednica udruga za marketing) i Ekonomski fakultet Zagreb
Keywords: managers' knowledge orientation; companies' knowledge orientation; business performance

Summary/Abstract: Knowledge is widely considered to be the major source of sustainable competitive advantage, fostering companies’ business performance. Therefore, a number of authors have undertaken the efforts at describing its role. There were, however, much fewer attempts aimed at evaluating the influence of knowledge activities and behaviors on companies’ business performance/results in various countries. At the same time, there was practically no research identifying the full range of opinions and beliefs, indicating company managers’ attitudes towards knowledge activities within their companies. This paper investigates the relations between the managers’ opinions concerning knowledge (managers’ knowledge orientation), the knowledge-related activities and behaviors (companies’ knowledge orientation) and companies’ business performance within the context of medium-sized companies operating in Poland.

  • Issue Year: 22/2010
  • Issue No: 2
  • Page Range: 189-204
  • Page Count: 16
  • Language: English