Zu den lexikalisch-stilistischen Mitteln in den deutschen und den litauischen Werbeanzeigen
Lexical and Stylistic Means in German and Lithuanian Texts of Advertising
Author(s): Albertas Juodeika, Ernesta RačienėSubject(s): Foreign languages learning
Published by: Vytauto Didžiojo Universitetas
Keywords: lexical; stylistic means; german text; lithuanian text
Summary/Abstract: The article analyses the most essential and frequent lexico-stilistic means in German and Lithuanian advertisments. On the basis of the authentical material in both languages the following goals have been achieved: the comparison of lexico-stilistic devices, their structure, use and diffusion tendencies, the functional properties and their influence on advertisment text emphatic expressions. The final point covers similarities and differences in both languages.
Journal: Žmogus ir žodis
- Issue Year: 07/2005
- Issue No: 3
- Page Range: 39-50
- Page Count: 12
- Language: German