"ВЕЧНЫЕ ВОПРОСЫ" В СОВРЕМЕННЫХ РОССИЙСКИХ ПОЛИТИЧЕСКИХ ЛОЗУНГАХ
“PERPETUAL QUESTIONS” IN CONTEMPORARY RUSSIAN SLOGANS

Summary/Abstract: The article aims to analyze the slogans of three political parties which won the biggest number of votes in the elections to Duma in 2003 and 2007. The author examines such characteristics of the discourse of the slogans as subject identification and formulation of purposes and requirements of a political party in slogans. The act of distinguishing cognitive structures underlying the generation of the discourse of slogans and to which binary oppositions of ideas are ascribed gives a possibility to single out th “oppositions of position” in the contemporary Russian society as well as the dynamics of their transformations.

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