“SCENTED” WOMEN THROUGH SPACE AND TIME
“SCENTED” WOMEN THROUGH SPACE AND TIME
Author(s): Camelia-Mihaela CmeciuSubject(s): Cultural Essay, Political Essay, Societal Essay
Published by: Editura Alma Mater
Keywords: chronotope (axis of time & space); referent and product system; glocal time; global time; actantial model; figurative space of sensoriality and of sensitivity.
Summary/Abstract: Having as theoretical framework Mikhail Bakhtin’s theory on chronotopes, necessary for any kind of artistic visualization, and Judith Williamson’s model of decoding advertisements, we will embark on a semiotic travel through space and time about feminity and not feminism, trying to depict the modern Eve(s) within the figurative dimensions of two print advertisements (All about Eve versus Le premier parfum de Lolita Lempicka – Annex) for a cultural product, namely perfumes.
Journal: Cultural Perspectives - Journal for Literary and British Cultural Studies in Romania
- Issue Year: 2005
- Issue No: 10
- Page Range: 269-282
- Page Count: 13
- Language: English
- Content File-PDF