Wykorzystywanie metodyki case study research podczas stosowania analiz marketingowych w procesie budowy i realizacji strategii przedsiębiorstwa
The use of case study research methodology in marketing analysis in the construction and implementation of business strategy

Summary/Abstract: According to different classification of research and in the process of structure investigative methods taking advantage of method belongs to the indicate realization of marketing strategy. The aim of this paper is to analyze the qualitative research methodology of case study/research as an attempt to study the scientific and practical problems concerning the planning and executing of marketing strategies, taking into account various aspects of marketing financial effects in the best marketing practice.

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