Zwiększenie efektywności marketingu podstawą sukcesów przedsiębiorstwa – ujęcie najlepszych praktyk – Atlas sp. z o.o.
Increase of marketing effectiveness as a base of enterprise success – approach to the best practice – Atlas Ltd

Summary/Abstract: This article aims to highlight issues of marketing effectiveness and efficiency of sales that will help identify and direct the practical actions that bring successful to an enterprise. As a result indirect effects are intended to achieve final results and the effectiveness of marketing activities can be increased by making changes to work with end consumers, providers and intermediaries and the changes made within the company. A practical example is Atlas − the leader on the market of construction chemicals.

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