Research on the Motivations for Buying and Non-Buying Dental Health Services
Research on the Motivations for Buying and Non-Buying Dental Health Services
Author(s): Daniel Adrian Gârdan, Iuliana Petronela GÂRDAN (Geangu)Subject(s): Economy
Published by: Alma Mater & Universitatea »Babes Bolyai« Cluj - Facultatea de St. Economice si Gestiunea Afacerilor
Keywords: motivation; consumer behaviour; dental health services; buying decision
Summary/Abstract: In this paper, the authors propose a descriptive type research among dental healthcare consumers, aimed to identify the main buying and non-buying motivations regarding dental services. The study of healthcare services consumer behavior become a necessity in the context of multiple transformations that our health system has suffered over the years and the discussions regarding the national health strategy 2014- 2020. The present research shows the complex factors that influence the buying process and raise questions about the effectiveness of education on dental health of Romanian consumers. The future initiatives in the field have to comprise a step-by-step approach starting from the prevention of dental healthcare problems toward the concepts like holistic health and an optimized relationship between doctors and patients
Journal: Review of Economic Studies and Research Virgil Madgearu
- Issue Year: VIII/2015
- Issue No: 1
- Page Range: 67-90
- Page Count: 24
- Language: English
- Content File-PDF