IMPLEMENTATION OF MARKETING PRINCIPLES – A NECESSITY IN PRIMARY SCHOOL EDUCATION
IMPLEMENTATION OF MARKETING PRINCIPLES – A NECESSITY IN PRIMARY SCHOOL EDUCATION
Author(s): Sorin Sferle, Daniel Adrian Gârdan, Simona Corina Gudei, Iuliana Petronela GeanguSubject(s): Education
Published by: Addleton Academic Publishers
Keywords: educational marketing; school image; learning process; positioning
Summary/Abstract: In the present paper, authors aim to present a few basic lines regarding the degree of implementation of marketing in the current activity of some educational institutions in a southern Romanian county. The conclusions of the research show that the operationalization of marketing at the level of education institutions has to be firmly related to the main factors influencing the marketing environment and the positioning process in developing targeted educational services
Journal: Contemporary Readings in Law and Social Justice
- Issue Year: IV/2012
- Issue No: 2
- Page Range: 764-773
- Page Count: 10
- Language: English
- Content File-PDF