NEW STRATEGIES APPROACHES IN ROMANIAN PUBLIC ADMINISTRATION Cover Image

NEW STRATEGIES APPROACHES IN ROMANIAN PUBLIC ADMINISTRATION
NEW STRATEGIES APPROACHES IN ROMANIAN PUBLIC ADMINISTRATION

Author(s): Ana Maria Bercu, Mihaela MISU
Subject(s): Economy
Published by: Editura Tehnopress
Keywords: strategies; public administration; public marketing theory; public management

Summary/Abstract: In the condition of a dynamic environment where the citizens needs and requirements are constantly changing, a particular importance in ensuring a competitive advantage, it assumes strategic approach of the public organization, where marketing becomes a source, a management model necessary for increasing efficiency of the organization.

  • Issue Year: 2013
  • Issue No: 03
  • Page Range: 19-46
  • Page Count: 28
  • Language: English
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