Projektowanie strategii zarządzania
Designing Management Strategy

Summary/Abstract: Recent studies on the search for a formula design business strategy have focused on development and restructuring. The universalist approach, marketing and financials are predominant in these studies. They focus on ways to achieve competitive advantage, sustainable development, and concern also the choice of sectors and market segments, sources of financing, and the allocation of funds. The purpose of this article is to review approaches to design and to provide a universal interpretation of management strategies. More specifically, it seeks to review design process management strategy, including the design of global business and organisational change.

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