The Loss of Identity in the Globalisation Age
The Loss of Identity in the Globalisation Age

Summary/Abstract: This article explores the struggles of identity and the multiple processes associated with increasing globalisation in the modern age. The contradictory process of globalisation has led to wideranging changes in the processes of identity formation. Globalisation causes a loss of marks, of individual identity, far away from our own ego. In this context, the term "identity" makes reference to one's feeling of belonging that allows an individual to identify him/herself with a social group through a sort of shared memory that has a single cultural ground. Identity is reflected in people's lifestyles, language and religion. It has two key aspects: similarity with others and difference. This fear of the loss of cultural diversity and hence identities stems from the fact that globalisation is viewed as cultural homogenisation or westernisation or Americanisation.

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